Search Engine Optimisation
Search engine optimisation (SEO) is the process of improving your website and content so that a search engine can read your content and then returns your web pages in search engine results. The higher your page ranks in relation to a search term entered by potential customer, the higher the probability that they will click on the search result and visit your site.
Search Engine MarketingSearch engine marketing (SEM) is the process of placing ads on search results pages of search engines like Google, Yahoo, Nine MSN and Sensis. SEM, done well, is the process of driving qualified leads to your website at a very low cost per customer aquisition. SEM is also known as Pay Per Click (PPC). Now Google AdWords Qualified and part of the Google Engage for Agencies program
Web Analytics allows website stakeholders to track how well the site is performing in relation to their measures of success. Utilising web analytics properly by creating reporting that tracks against identified measures of success, helps drive informed decisions about website updates and development.
Online Brand Protection
Online brand protection is a concept not often considered by companies. Did you know that competitors often use the branded names of others to capture web searchers and direct those searchers to their sites?