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You can't manage what you can't measure
Affordable websites with Joomla open source CMS
Search engine marketing with SEO and PPC enables measurable return on investment
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Search Engine Optimisation

Search engine optimisation (SEO) is the process of improving your website and content so that a search engine can read your content and then returns your web pages in search engine results. The higher your page ranks in relation to a search term entered by potential customer, the higher the probability that they will click on the search result and visit your site.

Search Engine Marketing

Search engine marketing (SEM) is the process of placing ads on search results pages of search engines like Google, Yahoo, Nine MSN and Sensis. SEM, done well, is the process of driving qualified leads to your website at a very low cost per customer aquisition. SEM is also known as Pay Per Click (PPC). Now Google AdWords Qualified and part of the Google Engage for Agencies program 
Website design and development basics are forgotten way too often!

Website development best practice techniques are the foundation of great search engine optimisation.

Small to medium businesses throughout the Hunter Region of New South Wales are trying to build their business profile in the eyes of potential customers with often sub standard websites. The problem is that for too long, website development has been too expensive if sourced from top web development firms in Australia. Time to market and cost of delivery has kept the smaller and start-up businesses from getting the quality and service they deserve.

I posted a blog article titled, “Web Standards” and why so many sites are missing them? Please have a read and leave any comments to join in what I think is a very important subject. 

Delivery of a website project no longer has to be cost prohibitive.

A hard concept to get across to small business owners is the emergence of Open Source Software. Open Source Software is developed by volunteer developers world wide and the result is fully functional software that is available for use at no charge. What does open source software have to do with the cost and obtainability of good quality websites? One of the amazing open source software solutions available is the Joomla Content Management System (CMS). A content management system is a tool used to update the content on a website without needing to learn HTML coding. Traditionally a content management system has been reserved for top Australian enterprises at a cost of hundreds of thousands of dollars. Now small business operators can a fully functional website developed at reasonable costs and have control over updating the content of the site with only the knowledge of how to use a word processor.

Last Updated ( Tuesday, 20 December 2011 )

Web Analytics

Web Analytics allows website stakeholders to track how well the site is performing in relation to their measures of success. Utilising web analytics properly by creating reporting that tracks against identified measures of success, helps drive informed decisions about website updates and development. 

Online Brand Protection

Online brand protection is a concept not often considered by companies.  Did you know that competitors often use the branded names of others to capture web searchers and direct those searchers to their sites?